In the showcase, content creation seems to be a straightforward process. But… when you discover all the different aspects of what makes it work and what doesn’t? Well, then you realise how much attention goes into a simple yet creative piece of content.
And this is the major part of content writing process. Taking a simple approach and making the content effective and informative for the audience. The end goal of content creation is to engage the audience so that when they leave, they take something new with them.
This is what I call “imprinting your brand into your audience’s mind.”
Or, to be simple, this process allows your audience to have a reason to keep your content in their memory. And when it happens, it can become one of the most powerful methods of lead conversion.
And even if your business has nothing to do with lead conversion, it will still work its magic. A powerful blog leaves its mark on readers’ minds. And that becomes the reason for them to prefer it over many other choices on the internet.
Bringing positive results for the search engine and the audience
A successful piece of content will engage your users. But will it convince the search engine as well? It will do the job when you understand the motive behind those metrics and then create content. But this is a subject of deep research.
And as a client, you might not always have time to take everything into your hand. So, as a content creator, I do that for you. Taking an idea and turning it into a content copy that creates an impact on your target audience.
1. 68% of consumers trust a brand after reading their content.
2. Major enterprises invest at least $10 billion in content.
3. 90% of B2B buyers say content has a significant impact on their purchasing decisions.
4. Long-form posts bring 9 times more leads than short-form blogs.
5. Content investment & promotion grew 400% between 2014-17.
Carrying your brand forward with ideal content
Consumer perception influences the development of the brand image. Consumer remarks correlate with the impression they get from the content they consume. That’s the reason marketers invest in wise content choices for their brands.