The messaging & Push Notification platforms can be used as an all-in-one space to connect and engage with your customer and increase the revenue of your business.

It is a platform that can help you efficiently manage and utilize real-time customer data. Which, eventually increases the customer engagement ratio.

Before we dive into the reading, let’s see a summary of what you are going to explore further about messaging & Push Notification platforms.

Dedicated IP
BYO email
Push Notifications
Scheduling
Testing
Subscriber Handling
Deliverability
Workflow Management
User Friendliness
Training & Support
Standard Prices

Now that introduction is done, let’s get started and discover what Messaging & Push Notification Services can offer for your business.

Messaging & Push Notification Services platforms

These Messaging & Push Notification Services platforms are popular internationally. And many of the leading brands are using it as their primary choice.

Some of the popular push notifications and messaging platforms are:

DaoPush, Amazon SNS, Aimtell, Kumulos, Braze, OneSignal, Airship, SWRVE, Batch, Catapush, Mapp, Leanplum, Intercom, Pusher, Pushwoosh, PushBots, FoxPush, CleverTap, WebEngage, VWO Engage, Taplytics, MoEngage, SendPulse, Vizury, IBM Mobile Push Notification, iZooto and many more!

It brings automation to your business.

For those who want to serve their customers 24/7, this messaging helps you to fill the gap between the time when you are not available to attend the customers personally.

These Messaging & Push Notification Services Platforms allow you to get the advantage of message personalization for every customer. So that, you can get human touch even in your automation process.

With the high-end automation and scheduling system, you can allow your customers to get a perfectly personalised experience every time. 

It helps you to utilize the data to enhance customer engagement with precise and personalized messages.

So, instead of brainstorming from scratch, you can use these platforms to get the best-personalized message ideas for your customers to keep them engaged and satisfied.

Basic Features Of Push Notification & Messaging Platform

These Messaging & Push Notification Services Platform usually gives you a pack of high-end features. That can help you enhance the flexibility and personalization in your business.

Here are some of the major features that might be the highlight of this platform!

Dedicated IP For Push Notification & Messaging: 

With these Messaging & Push Notification Services Platform purchase, you will get a dedicated IP address for your mailing and messaging needs.

It will be dedicated to your account only and all your emails will be sent from a dedicated server that is available just for you.

These platforms ensure that every dedicated IP address that is being delivered to you has a high and consistent reputation. So that, you can get the best result of your mailing and messaging process without facing any limitation due to IP reputation.

Managing and maintaining the dedicated IP’s reputation depends on your mail content and contact list. The quality of your data will eventually influence IP influence. 

BYO email: 

You also get the advantage of Bring Your infrastructure for your messages and emails. It will also offer message tracking so that you can track every single step of your mailing process.

You can easily create reports and understand customer behavior and expectations with this data. 

With this infrastructure, you will get multiple choices of dedicated email service providers to choose from. These platforms can give you dedicated email support with multiple service providers. Such as Mandrill, Mailjet, Mailgun, Dyn, Sendgrid, and many more.

Push Notifications: 

With these push notifications, you can keep your customer-business relation active even when they are on hold.

Personalized or sometimes actionable notifications will inspire customers to take your services. It will help you increase the workflow management. And all of it can be easily monitored in one simple and user-friendly platform!

Also, these Platform allows you to edit or preview your emails or messages on your Andriod as well as iOS devices. So that, you can keep the management in your hand!

It allows you to choose a template and then you can add your personalized content in a selected push notification to make them even more useful.  

Scheduling of Push Notification & Messages: 

These platforms don’t require your attention all the time.

You have the option of scheduling your push notifications and messages that will be sent based on the customer behavior data. It will allow you to add high-level automation in this process. 

When there is a need for managing notifications or mails for any event or date-specific task, scheduling can be used to manage the date precision in your customer engagement process.

You can make your task more efficient with automated scheduling as well.

Test & Improve: 

These Messaging & Push Notification Services Platforms contribute to the improvement of your customer engagement.

With the received or collected data, you can create a report and analyze the customer behavior.  

You can create A/B Tests campaigns that will help you understand and improve customer engagement in your business. 

It allows you to increase the production speed with its customization and personalization feature.

With this kind of platform, you would be able to centralize the customer data. So that, you can easily segment all the customers properly.

After that, you can create the campaigns and run the A/B testing to test its efficiency and usability, etc. 

Subscriber Handling For Better Push Notification & Messaging Experience: 

These Messaging & Push Notification Services Platform allows you to get rid of email bounce repetition with the automated subscription handling process.

When the system receives the hard bounce and soft bounce notification from any customer’s mail, the handling procedure starts automatically. 

Generally, if a mail is Hard Bounce, which is a permanent delivery failure, the system automatically unsubscribes the mail. And when Soft Bounce is registered, which is a temporary delivery failure, the system doesn’t unsubscribe the mail until it is more than 10 times or 30 day’s period.

After this period, the system automatically registers it as Hard Bounce and unsubscribe the mail.

High Deliverability: 

The system of these Messaging & Push Notification Services platforms ensures that your emails are delivered to the recipient with a high deliverability ratio.

When we say deliverability, it doesn’t simply mean that the mails have been delivered to the user, it means that it is delivered in the inbox of the user and not in the spam folders.  

Push Notification Services Platform system analysis the accepted email formats and considers the limitations of recipient mail provider such as Gmail or Yahoo.

When deliverability is the matter, there can be multiple factors that can bring a negative or positive effect on its result. Such as mail content, mail engagement, mail volumes, time to time fluctuations in volume and IP or domain infrastructure, etc.  

To ensure that every user of these platforms gets a high deliverability advantage, their system gives personalized ideas to create and send more effective emails to improve the overall percentage of customer engagement.

And when this is not enough, there is a highly dedicated deliverability support. That can help you diagnose the issues of deliverability and give you the best results.

Workflow Management: 

Messaging & Push Notification Services Platform allows you to create workflow planning with its Workflow feature.

You can create the Workflow in this platform according to your strategy and then it will give you time to time insights on it.

This data can allow you to understand customer engagement and it will also highlight the numbers that were exited.

It will give you insights regarding entered customers and exited customers along with live and converted customers. So that, you can properly understand the customer response with real-time data.

This will allow you to see if your marketing strategy reached the desired conversion goal or it needs more improvement.

User Friendly: 

These platforms are usually extremely easy to use.

They are usually designed to give you the best results of your business marketing without complicating things with unnecessarily complex system infrastructure.

You can find them available for Web-Based, SaaS, Cloud platforms, and maybe for many other options.

Additionally, Messaging & Push Notification Services Platform allows its users to get unlimited freedom of everything!

For example, users can create unlimited sub-accounts without worrying about any extra charges. There would be unlimited availability of emails and you can create users without any limitation as well!

Training & Support: 

For those who are new to such platforms, many of these platforms will provide you online or in-person training. So that, you can get a complete understanding of this system.

Users can also get help from time to time webinars that are dedicated to a better understanding of the features of this platform. And they can help you get some ideas on upcoming updates that might help you in the process.

If these sources are not sufficient, there is always online live support. And documented support available on the website where you can get answers to all your questions.

Online support will allow you to get in touch with an expert at any time of the day and night.

Standard Prices: 

The aim of these platforms is to provide a space that is suitable for business of every scale.

Therefore, the prices may vary as per the features of the specific service provider and features of the plan.

In some of these platforms, users are given the option of choosing customized plans that are perfectly suitable for their budget. User can choose their subscribers and get the best prices for the service! 

Usually, the standard plan starts with $50 per month which includes unlimited push notifications and emails. These plans can go as high as $500 according to the selection of plans and services.

Most importantly, before you invest in the platform, many of these platforms will offer Free of cost Trial. So that, you can get the introduction of all the advantages of this platform!

After that, you can invest in it according to your requirement and grow your customer engagement as well as business! 

Conclusion:

When you need a service that can keep your customers happy and engaged even without your attention. That would be the perfect time for you to bring Messaging & Push Notification Services Platform into the picture.

You can use these platforms and services for better business and customer engagement.

The features of these platforms can help you boost your business without much effort! If done properly, its result can be as powerful as business advertising or content marketing for your business.